Presenters at the 2017 International Builders’ Show debunked some of the myths surrounding residential technology that make consumers wary of the smart home.

Smart home technology doesn’t seem to be slowing down anytime soon. We’re now seeing manufacturers partner with tech companies to integrate WiFi or smart systems into appliances—GE Appliances has ovens that connect with both Amazon Alexa and Nest—and builders pairing with smart home companies to bring turn-key home automation to the market.

But some consumers still have reservations about living in, using, and paying the price for a smart home.

At the 2017 International Builders’ Show last week in Orlando, Fla., a panel of smart home experts in the home building industry discussed the misconceptions surrounding what consumers think about smart homes, and how to get homebuyers over their fears and excited about home technology. Here are some of the most common myths they hear, and how to bust them:

Smart homes are expensive
It would be a logical assumption that smart home features can come with a hefty price tag. But there are many low-cost smart systems and devices that can be integrated into the home, such as lighting, smart security door locks, door bell cameras, and thermostats. Connected systems such as Z-Wave and Wink are good options for more affordable smart home hubs.

Mike Hetherman, president, owner and CEO of building material distributor Willis, emphasized that when it comes to technology, we can’t focus too much on the price, since technology will bring many other non-monetary benefits to a homeowner’s lifestyle, like more time with family and increased convenience. “Once we have these features, we won’t want to give them up,” he says.

Only millennials want home technology
While younger generations have a reputation for being more tech savvy than their baby boomer counterparts, builders assuming the 55-plus buyer doesn’t want home technology would be missing out on an opportunity with this demographic. Older generations want technology just as much as everyone else, though they look for different kinds of ways the technology can be used in their homes.

Ric Johnson of Ohio-based RL Johnson Construction Services and Right at Home Technologies, who has done extensive work with aging in place design, says that baby boomer buyers want their homes adapted with technology, but not changed. They desire practical upgrades, such as lighting that activates when they come home at night or when they walk into a dark room. Or power blinds and automated doors that they don’t have to operate themselves. Anything that’s connected and makes navigating through the home easier without too much thought will be a hit with older buyers.

A smart home has too many gadgets and gizmos to keep track of
This can be true, but only when organized poorly. As the presenters emphasized, smart home technology should be seamlessly integrated into the home and should enhance the life of a homeowner without them noticing. Practical touches such as phone charging stations built into the kitchen countertop or motion sensor lighting are examples of technology features that homeowners won’t feel like they have to keep track of.

Start with a base system, like Z-wave or Nexia, that allows homeowners to add devices that work together as part of one network. When they can control the home from one hub, or set specific “scenes” where multiple devices act simultaneously, the number of devices won’t feel overwhelming. Integrate technology features that respond automatically, such as the Nest thermostat, which learns the preferences of homeowners itself and adjusts accordingly.

Smart technology systems and features should be integrated into the home as part of the process from day one, not as an afterthought. Builders thinking about including smart features in new construction homes could consider partnering with a smart technology provider or professional who can help you design a “smart-ready” home.

Home technology is unnecessary
When asked, most homeowners would say that they don’t need a smart home, commonly due to the fact that they think they can get by just fine without being able to preheat their oven on the way home from work or look inside their refrigerator from the grocery store. But as Hetherman puts it, “people don’t know what they want until you show them.” With well designed smart home systems, where the technology is integrated in a way that homeowners don’t even know it’s there, today’s buyer will find that they don’t want to live without their smart home technology.

A smart home is about the lifestyle. “You have to flip the script in how you talk to your clients about smart home technology,” says Jamie Briesemiester, sales and marketing director of St. Louis-based Integration Controls . “Instead of asking ‘do you want a smart home?’, you would ask, ‘do you want an easier way to do this?’ You have to talk about the value of what the technology can do for [a homeowner’s] lifestyle, instead of just the technology itself.”